In the context of the global coffee industry changing strongly, Vinacoffee Group appears as a breath of fresh air, bringing youthful, creative and aspirational energy. We are not just a coffee business, but also a bridge to bring the quintessence of Vietnamese coffee to the world, while bringing the values and advanced trends of the international coffee industry to Vietnam.
VISION
With the aspiration of “Elevating Vietnamese coffee quality on the world map” , Vinacoffee Group aims to become:
Excellent representative of Vietnamese coffee in the international arena
We aspire to take Vietnamese coffee beyond the realm of a mass coffee producing country, to become a symbol of quality and value. Vinacoffee hopes that when mentioning Vietnamese coffee, the world will not only think of export volume but also think of high quality coffee beans with unique stories and values.
Pioneering enterprise in digital transformation of the coffee industry
In the digital age, Vinacoffee Group aims to become a leading enterprise in applying technology to the entire coffee value chain. From blockchain in traceability, AI in quality control, to NFT in commercializing specialty products – we believe technology will be the key to elevating the value of Vietnamese coffee.
Building a sustainable coffee community
We aim to build a sustainable coffee ecosystem where all stakeholders – from farmers, processors, to consumers – benefit fairly and sustainably. Vinacoffee not only wants to make a profit but also wants to create a positive impact on the community and the environment.
Enhancing the position of Vietnamese specialty coffee
Vietnam has great potential for developing specialty coffees, with unique flavor characteristics thanks to diverse soil and climate conditions. Vinacoffee Group aims to put Vietnamese specialty coffee on the world specialty coffee map, competing with countries with long traditions such as Colombia, Ethiopia or Panama.
MISSION
Building a transparent and efficient coffee value chain
We are committed to building a complete coffee value chain, from farm to cup, with high transparency and efficiency. Every coffee bean has its own story and journey, fully documented and shared with consumers. We believe that transparency not only creates trust but also creates added value for the product.
Continuous innovation
With a youthful and dynamic spirit, Vinacoffee Group is constantly looking for new ways to improve products, processes and business models. We encourage a culture of innovation throughout the organization, from the way we farm and process, to the way we market and distribute our products.
Improving the quality of life for the coffee community
We believe that sustainable development of the coffee industry must go hand in hand with improving the quality of life for those involved in the value chain, especially farmers. Through training programs, technical support and ensuring stable income, Vinacoffee Group wishes to contribute to building a prosperous and sustainable coffee community.
Promoting Vietnamese coffee culture to the world
Coffee is not only a drink but also an important part of Vietnamese culture. Vinacoffee Group carries the mission of promoting Vietnam’s unique coffee culture to international friends, from the traditional way of enjoying coffee to the stories of history and people behind each cup of coffee.
CORE VALUES
SUSTAINABILITY
We believe that sustainable growth is the foundation for long-term success. Sustainability is reflected in every aspect of Vinacoffee’s operations:
Environmentally Sustainable: Adopt environmentally friendly farming methods, minimize chemical use, protect biodiversity, and respond to climate change.
Economic sustainability: Ensuring equitable economic benefits for all participants in the value chain, from farmers to consumers.
Social sustainability: Respecting workers’ rights, ensuring safe and fair working conditions, supporting local community development.
We not only comply with international sustainability standards but also proactively develop sustainability initiatives suitable for the Vietnamese context.
TRANSPARENT
Transparency is an indispensable value in all business relationships of Vinacoffee Group.
Transparency in transactions: All transactions are conducted transparently, clearly, with complete and accurate information.
Honesty in communication: We are committed to providing honest information about products, origins and production processes.
Fairness in treatment: Treat all partners fairly, from farmers, suppliers, to customers and employees.
Responsibility in action: Take responsibility for all your decisions and actions, be willing to correct mistakes and continuously improve.
Transparency is not only a value but also a competitive advantage of Vinacoffee Group in an era when consumers are increasingly concerned about business ethics.
QUALITY
Product quality: Each coffee bean must meet strict quality standards, from size and color to flavor and consistency.
Service quality: Ensure excellent customer experience, from product consultation, order processing to after-sales service.
Process quality: Apply advanced production and management processes, continuously improve to ensure the highest efficiency and quality.
Human quality: Invest in training and developing human resources, building a professional, dynamic and creative team.
We believe that quality is not a destination but a journey of continuous improvement and perfection.
*****
