Blog & Insights
Market intelligence, industry analysis, and sustainability stories from the heart of Vietnam's coffee export sector.

Japan's cold brew coffee market grew 28% in 2025, and much of that growth is fueled by Vietnamese Robusta. We explore why Japanese manufacturers are turning to premium Robusta for RTD cold brew.

With Robusta futures hovering near multi-year highs, we analyze the supply-demand fundamentals, weather risks, and speculative positioning shaping the market for Q2 2026.

Follow a single container of VCG Robusta S18 from cherry picking in the Central Highlands through processing, quality control, and shipping to its final destination at an Osaka roastery.
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